↑"Lions Visual Identity"(PDF). NFL Enterprises, LLC. August 8, 2019. Retrieved August 8, 2019. On Feb. 1, 2017 the Lions once again updated the team's logo and typeface as part of a rebranding initiative that also included four new uniform options. The updated logo and typeface includes the removal of black from the brand identity, emphasizing the team's class color combination of Honolulu blue and silver that has been synonymous with the Detroit Lions since 1934.